Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the higher and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Our SEO plans may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines.